Website Content Writing Format: How to make effective content for a website

Following are the website content writing format that you may use to write effective content for your website.

Step 1: Purpose of content

Before starting your writing job, first, you need to understand the purpose of the content and the website. It should be clear in your mind whether what type of content you are going to write? And who is your target audience?

Step 2: Research about the Audience (topic research)

It's important to understand the Audience and what exactly they are looking for. Then put the value in your article according to their need. 

Step 3: Research Competing Websites (competitor research)

Competitor research or the analysis of their work can tell you where you stand with your content in the search engine? Research about your competitor's content and how they are doing? What value they are putting in their content. Then, find their bugs or missing points. And include that specific missing nerve in your content to experience your audience/customer better than your competitor.

After completing the research as mentioned above, start writing your content with the format given below.

Website Content Writing Format

1. Headline

Craft a catchy and compelling headline of approx 60-70 characters, including the focus keyword. You can use some hook words to attract readers like wow, what a surprise etc., try to create curiosity in the Audience's mind to open your post.

2. Introduction

In the intro part, tell your readers what are you going to talk about? What they are going to learn in your article. Your intro must be 8-10 percent of the content text. Don't forget to mention your focus keywords in the first paragraph of your article.

3. Body of the article

Your style for the body part of the article must look like a conversation between you and your readers. It's a technique to keep engaging your readers. In this section, you have to fulfill the promise you have made to provide in this article. Use keywords throughout the article while keeping in mind the density. Use your keywords only 2-3 times in the whole article if writing 500 words content.

4. Conclusion

Finally, you have to sum up your article by writing the final thought on the particular topic. Don't forget to ask for their feedback on your Audience.

Final thought

Website content writing is a process of delivering your idea or product to your targeted Audience in a decorative way. Using an image can be better than writing 1000 words. So use 2-3 images in your article that portrait your idea behind writing the content.