Copywriting: What is it, How to Do it & How Does it Work?
Copywriting is everywhere. Banners, hoardings, posters, websites, eCommerce platforms, all of these places, and more have certain words written on them that compel you to buy a product or service. These written words are put together with the intention of making you take a desired action. Now you must be thinking that all the blogs and articles you read on the internet are a form of copywriting, right? No! Everything that you read on the internet is not copywriting. In fact, that is probably the most significant difference between content writing and copywriting. Copywriting is a key element of marketing and sales which involves creating persuasive content to generate sales. Through copywriting, a business connects with its customer to urge them to buy its products and/or services. That fundamental understanding of copywriting raises a few questions, like how to do copywriting and how does copywriting work ? Let’s answer all your queries below. But first, let’s understand who a copy